Content Marketing Manager

Content Marketing Manager

Join our mission at Marathon Health (marathon-health.com) to change healthcare! We are hiring a full-time Content Marketing Manager who will bring our brand to life through compelling storytelling and content that will educate our target market and celebrate the impact we have on our clients and our patients.

A storyteller at heart, you’ll develop inspiring content for the market, our clients and our patients. Our ideal candidate is process driven and will produce high-quality, results-oriented content. You understand the trends and anticipate content needs to grow brand awareness. You are a curious, lifelong learner and can spot trends that translate to relevant content for the organization. This role is for you if you know how to turn a whitepaper into 10 other deliverables; you have a knack for writing catchy copy that makes people want to read more; they show you data and you see a story; you have a passion for healthcare; and you enjoy engaging with a growing community within the Marathon Health organization.  

Role highlights include: 

• 40 hour per week remote opportunity!
• Excellent salary and full benefits including:
• Free primary care and behavioral health counseling for you and your family through Marathon Health
• Medical, dental and vision insurance, FSA & HSA
• 401(k) matching
• Life insurance & disability provided
• Paid time off & holidays

About Marathon Health

Marathon Health is one of the nation’s leading providers of employer-based health services.   We serve businesses throughout the United States, providing a different kind of healthcare program that focuses on total population health management and health risk reduction.

Marathon Health promotes a culture of health and wellness in everything we do. It is for this reason we seek to hire individuals who embrace wellness and model healthy behaviors in their own lives. We are proud to be a drug and tobacco free company. We value the richness diversity brings to our workforce and are committed to being an equal opportunity employer and provider (EOE).

• Write content that leads to higher category awareness and increased brand consideration for Marathon Health.  
• Create compelling content marketing assets, including but not limited to, white papers, case studies, videos, infographics, blog posts, thought leadership articles, webinars, videos, eBooks, press release, social media posts.
• Partner with designers and digital managers to bring content to life and make it digestible and sharable. 
• Be involved in soliciting and fielding content needs
• Interview internal and external SMEs to help produce differentiated content that positions Marathon Health as the category leader  
• Work with marketing and communications peers to ensure consistent messaging across channels. 
• Stay aware of how our competitors are positioning themselves in the market, and how we can promote our differentiation through content.

• Bachelor's degree required
• Exceptional writing skills for various content types including long form, short form, press and social media
• 6+ years of experience in digital content creation
• Healthcare and/or employee benefits content strongly preferred 
• Digital-first mindset 
• SEO experience 
• A marketer at heart 
• Demonstrated ability to develop content and measure performance for delivering business-impacting results
• Ability to work comfortably and effectively with executives, individual contributors and external vendors
• Understanding of the healthcare and employer benefits space strongly preferred
• Proficiency in digital marketing tools such as Wordpress, Hubspot and SEMRush preferred